BRANDING & DESIGN Holiday Vacations Logo Redesign Holiday Vacations’ 50th anniversary marked the introduction of the redesigned logo that was one year in the making. I led the in-house project from pitching a redesign to Holiday Vacations and Xanterra...
CREATIVE, MARKETING, BRAND ComPREHENSIVE Print CREATIVE REBRAND Design Brief: Creative Refresh Guiding Principals Advanced age doesn’t mean static or dated. The goal is to serve our audience’s demographic without bowing to dated assumptions and to create designs that...
VIDEO, BRAND, CREATIVE DIRECTION HOLIDAY VACATIONS ONLINE TRAVEL SHOW ReDesign Holiday Vacations travel shows are an incredible, first-in-the-industry tool to convert new and returning guests to book a tour. By watching a 10-15 minute presentation, they learn details...
CREATIVE DIRECTION, PROJECT MANAGEMENT VIDEO Sample videos from vendor collaborative campaigns to in-house social media engagement drivers. At Pablo Center I have shifted our content strategy to include visual storytelling and video content. These projects were...
WEB, BRAND, CREATIVE DIRECTION Pablo Center Website ReDesign Pablo Center’s website redesign demonstrates vendor management skills, creative direction, and user-forward decision making with enhanced functionality, SEO, and aesthetics, and by solving longstanding...
