CREATIVE DIRECTION, PROJECT MANAGEMENT
VIDEO
Sample videos from vendor collaborative campaigns to in-house social media engagement drivers.
At Pablo Center I have shifted our content strategy to include visual storytelling and video content. These projects were produced by a combination of staff and vendors with my creative direction. They include crisis communications surrounding the COVID-19 pandemic, programming promotions, and seasonal campaign videos.
Similarly at UW-Stout, in 2016 myself and the marketing department worked to slowly build a strong foundation of professional quality videos for recruitment and retention purposes. I supervised and provided creative direction for the in-house videographer as well as vendor partners to contribute to brand recruitment campaigns as well as individual programmatic promotional videos. The READY video series were the first series of videos UW-Stout has released for recruitment purposes. These videos gained upwards of 60,000+ views, 500+ likes and 500+ shares on Facebook.
A lighter touch, quick turns, and limited production value, these social media based videos have driven engagement and positively influenced brand perception for Pablo Center and UW-Stout.