HOLIDAY VACATIONS ONLINE TRAVEL SHOW ReDesign

Holiday Vacations travel shows are an incredible, first-in-the-industry tool to convert new and returning guests to book a tour. By watching a 10-15 minute presentation, they learn details of the tour and earn a $100 travel credit for themselves and a travel partner.  When I started they had just started this program a year before and even though they were effective, the creative was lacking.  Embarking on a complete redesign for every tour was time-consuming but paid dividends by increasing viewer conversion from 24% to 37.6%.

Details

2021-2022

Roles

Creative Direction
Project Management

Editted internally at Holiday Vacations