CREATIVE, MARKETING, BRAND
PATHWAYS FORWARD COMPREHENSIVE CAMPAIGN
The following are materials were created for the Pathways Forward campaign kick-off in the fall of 2018. The Pathways Forward comprehensive fundraising campaign was the University of Stout’s first ever campaign to raise $35 million in funding for all areas across campus within the three pathways most critical to provide the best educational experience for our students: student experience, learning environments and program innovation.
Details
Materials created in collaboration with my design team and Octoplex Media.
Categories
Creative Direction
Print
Publication
Branding
Design
Project Management
Campaign Branding
Wordmark and color palette were created to distinguish and brand the campaign. Co-created with UW-Stout designer John Ewald.
Sample Campaign Materials
Kickoff Event Presentation Video
Video developed to start the Campaign Kickoff Event and celebrate UW-Stout’s history. Created by Alex Drogseth at Octoplex Media, vendor management and creative direction by Steph LaBair.