Endless Possibilities Campaign

Season 2 brought a season of spectacle to Pablo Center in Eau Claire with an integrated print, digital, and video campaign to support its debut. I created the marketing plan, executed the print design, and provided creative direction to our video vendor partner. 

With this only being the second season in the newly constructed Pablo Center, the campaign was targeted at the existing demographic of arts and theatre enthusiasts while having dynamic creative to entice new potential members and ticket buyers. The concept of “Endless Possibilities” captured the desire to make the arts in Eau Claire opening and inclusive while also conveying the growth in scale and scope of the performances,